When Moretrench President and CEO Art Corwin challenged his employees to take the ALS Ice Bucket Challenge, the responses were not just enthusiastic, they were creative….and then some. As Art explains, “Moretrench’s success over the years has been due to innovation, so it should be no surprise that our people applied that to the Ice Bucket Challenge.” That innovation ranged from a front-end loader dumping water onto a group of employees from our Boston office, to the Yonkers office creating a device that drenched their challenge team all at once, to a mass “water wave” assembly by the Rockaway office.
As a result, the employees raised almost $2,000, which was matched by Art. The ALS Association will receive a donation of close to $4,000. “I am very proud of our people. If our participation helps just one person fighting this frightening disease, it was well worth it,” noted Art.